Located in the Zlín region, in southeastern Moravia in Czechia, the city of Zlín has a population of around 74,000 as of 2024. Zlín is famous for its shoe-making factories, as it is the birthplace of the Bata Shoe Company, founded in 1894. The Museum of Southeastern Moravia hosts an exhibition dedicated to city’s shoemaking heritage.
Top attractions include the Museum of Southeastern Moravia, Zlín Lešná Zoo, a boat tour on the Drevnice River, which is a tributary of the Morava River, and exploring Bauhaus-inspired architecture of the city. Visitors can also enjoy local Moravian cuisine and wine. For those interested in regional culture, a trip to the Wallachian Open Air Museum in Rožnov pod Radhoštěm and winetasting in the Slovácko region is recommended. While Zlín itself is not a spa destination, visitors can experience renowned spa facilities in Luhačovice, located just 16 km away.